[Grasp the Fundamentals] SEO Tactics Riddled with Mistakes [So You Don't Get Jerked Around]
ACIDHOUSE, INC.'s Tetsuya Ashida here.
I imagine many of you are working on SEO because “I want to attract customers through search engine traffic.”
At the same time, I see plenty of cases where people get SEO wrong.
In this article, I explain the key points to nail down when doing SEO, so you don't get jerked around by external factors like a flood of information where you can't tell what's right, or major algorithm changes.
The Most Common SEO Mistakes
- Believing you can do it for free
- Expecting short-term results
Those are the big ones.
“Nothing is more expensive than free” is simply true, and free is an illusion.
And fundamentally, getting results in business requires a long-term perspective and action, and SEO is no exception.
So What Should You Do?
That said, SEO is still an effective way to attract customers, and it's worth the effort.
What matters is to nail down the following:
- Don't get swept along by superficial information
- Understand what Google sees as its “fundamental policies that hold no matter how times change”
- Don't depend on SEO alone to attract customers
- Build solid relationships with customers you win through SEO, via email newsletters and the like
Those are the points to keep a firm grip on.