[Living with COVID] Don't Use a Web Design Agency for Your Company Website [WiX Recommended]
This time I explain the demand for website creation that has emerged through COVID.
This article will help you build a website quickly and inexpensively in the era of living with COVID and run a business that makes use of the advantages of being online.
We Need to Make a Website…
Because of COVID, the shift online is progressing across society, even in businesses that have been thoroughly offline.
From what I hear, however, the reality seems to be “We need to make a website…”—a stage well before what we would call digital transformation.
If You Hire a Web Design Agency, You Will Fail
Many people may respond by immediately contacting a web design agency, but that will definitely fail, so avoid doing it.
The reasons include:
- Costs are high, with little prospect of recovering the investment.
- Additional modification costs never end and become expensive.
- They do not handle the site's content, such as selecting images and writing text.
- Depending on the agency's schedule slows you down.
Those are probably the main points.
Do You Know How Much Website Creation Costs?
Understanding typical production costs is very important when considering cost effectiveness.
Budget ¥500,000–700,000 for a single long sales landing page, millions of yen for a corporate or service website, and tens of millions of yen if you want features tied to sales promotion.
These costs are only for launching the site. The real work starts as you develop it, so updates, layout changes, and other work incur additional charges.
Scheduling Is Inflexible Too
Do not forget the lost opportunities caused by your business and the web design agency working on different schedules.
For example, even if you want to run a “weekend-only” or “rainy-day sale,” you may be unable to launch the campaign if the agency has no availability or is not working.
Build a Website as If You Were Using PowerPoint
If hiring a web design agency is difficult, what should you do instead?
The answer is to use a website creation tool and build it yourself.
Browser-based site builders are now very high quality, and you can complete a site much as you would create a PowerPoint presentation.
Of course, they support smartphones too.
Create a High-Quality, Low-Cost Site Quickly with WiX
I recommend WiX, which supports corporate websites, owned media, ecommerce sites, and even multiple languages.
Fees are only a few thousand yen per month. There is also a free trial plan, so you can try it first and see whether you can use it before proceeding.
Using materials you already have, or paying for high-quality image resource sites such as Envato Element and Shtterstock, Artgrid, can broaden your range of expression.
If it works like creating a PowerPoint presentation, you or your company's web staff can operate it, allowing you to run it at the pace your business requires.
I'm Not Confident I Can Master WiX…
Even if you are not confident about using Wix, workshops are available, so try attending one.
It is also true that practice matters more than instruction when running a site, so nothing beats actually trying it yourself.
Our company also holds workshops as needed where we spend a full day building your website together using Wix. If you are interested, please contact us below.
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ACIDHOUSE, INC.
https://acidhouse.love/