If You're Building an E-Commerce Site From Now On, Shopify Is by Far the Best Choice!

This time, I'll talk about why, if you're building an e-commerce site, it's better to build it with Shopify and then make use of Facebook and Instagram on top of that.

By reading this article, you can start running an e-commerce site safely, securely, and quickly without high upfront costs.

The challenges of moving offline businesses online due to COVID

Because of COVID, more and more people who mainly ran offline businesses seem to be shifting online.

I, too, had been hearing a lot of people say, "I want to launch an e-commerce site."

↓ On this, I uploaded a separate video to the effect of "If you're starting an e-commerce site just to get quick cash to survive the stay-at-home period, don't."

However, if you're going to commit to an e-commerce site for the long term, with a strategy and through trial and error, I think it's absolutely worth doing.

On that premise, this time I'll talk about "Which tools should you use to build an e-commerce site?"

For building e-commerce, I recommend Shopify

In conclusion, I think it's best to use "Shopify as the base, along with Facebook and Instagram (including ads)."

First, as a premise just to be safe, avoid places like Rakuten and Amazon where the platform exploits you.

I wrote "exploited by the platform" — imagine things like fees, becoming fodder for their big data, and getting dragged into price competition in a red ocean.

In other words, I'm saying run your own e-commerce site, and the e-commerce building tool I recommend most for that is Shopify.

Shopify is a Canadian e-commerce building tool that is growing considerably right now: it is very easy to operate, strong in D2C (direct to consumer), and supports everything from warehousing and distribution services to cross-border e-commerce.

It also supports so-called "omnichannel," letting you manage information from your online store, social media, and even physical stores all together.

Global companies such as Nestlé, L'Oréal, and Heineken also have a track record of using Shopify.

E-commerce goes well with Facebook and Instagram

And while using Shopify, I'd like to suggest combining it with Facebook and Instagram.

That's because Facebook and Instagram go well with e-commerce.

Facebook and Instagram have started implementing Shop features. Also, ads on both Facebook and Instagram are cost-effective.

Furthermore, live videos on Facebook and Instagram reach users easily, so you can also do live commerce.

Shopify is also updated daily and should integrate well with these features. In other words, you can expect high productivity.

Announcement

My company (ACIDHOUSE, INC.) regularly offers strategy, building, and operational support for e-commerce businesses using Shopify, as well as workshops on building sites with Shopify.

If you're interested, please get in touch.